It’s a matter of fact to analyses the return on investment business is getting. It can be done at regular intervals but cannot ignore. Imagine! You have a right website regarding its design, layout, and presentation but you are not aware of whether it is generating the adequate returns you expect or not. You did a lot of expenditure to develop a site and later on, if you measure the ROI, then you are not doing justice to the expense you made.
But the question arises how to analyses the ROI? Well, don’t worry. Here are some of the ways with which you can analyze the exact ROI:
- Total Number of Visitors: Regarding Google Analytics, a total number of users that visit your site. Check out the graph at the backend containing the information of users visiting and leaving your site. In this method analysis will be made by keeping view the potential users, new visitor as well as returning visitors.
- Source of Traffic: This method helps in finding the exact source from which more traffic generated. It may be organic, referral or inorganic. Traffic that comes organically or directly by typing URL is considered the good one. As per recent statics, 42% of natural traffic and 25%-35% of referral traffic helps in generating better ROI. Else, the ultimate purpose is to drive the traffic by whatever source it will be.
- Look for Inbound Links: Inbound links are the excellent source for generating the leads and getting g the customer to your website. You must look for the inbound links to measure the return on investment. When you analyze the report, it includes links from social media as well. When people give you the link, it means they are fining your blogs and content type valuable.
- Conversion Rate: The rate of conversion is another best way to measure the return that website generates. It refers to the number of visitors visit the website and becomes the permanent consumer. The high conversion rate is the positive sign and boosts your sales. If your website can convert the user into buyer that means you are going right with the development and content of the site.
- Bounce Rate: It refers to the ratio of visitors who come to your site but leave it within few seconds without viewing more than one page. Opposite to conversion rate, a lower bounce rate is a good signal for the business. The motive of a webpage is to stick the customer the more it can. When viewers find your content helpful and engaging, only then they stay on the page. Loading speed, improper navigation are some of the reasons for high bounce rate.