Thursday, May 10, 2018

How to Analyses the ROI of Website?

It’s a matter of fact to analyses the return on investment business is getting. It can be done at regular intervals but cannot ignore. Imagine! You have a right website regarding its design, layout, and presentation but you are not aware of whether it is generating the adequate returns you expect or not. You did a lot of expenditure to develop a site and later on, if you measure the ROI, then you are not doing justice to the expense you made.

But the question arises how to analyses the ROI? Well, don’t worry. Here are some of the ways with which you can analyze the exact ROI:

  • Total Number of Visitors: Regarding Google Analytics, a total number of users that visit your site. Check out the graph at the backend containing the information of users visiting and leaving your site. In this method analysis will be made by keeping view the potential users, new visitor as well as returning visitors.
Tip: If in any case, you feel that numbers of visitors are declining then use digital marketing methods to attract them.
  • Source of Traffic: This method helps in finding the exact source from which more traffic generated. It may be organic, referral or inorganic. Traffic that comes organically or directly by typing URL is considered the good one. As per recent statics, 42% of natural traffic and 25%-35% of referral traffic helps in generating better ROI. Else, the ultimate purpose is to drive the traffic by whatever source it will be.
Tip: Adopt SEO services or content marketing strategies to get more organic traffic on the website.
  •  Look for Inbound Links: Inbound links are the excellent source for generating the leads and getting g the customer to your website. You must look for the inbound links to measure the return on investment. When you analyze the report, it includes links from social media as well. When people give you the link, it means they are fining your blogs and content type valuable.
Tip: to get more inbound links fetch the people with the form of content and infographics they like.
  • Conversion Rate: The rate of conversion is another best way to measure the return that website generates. It refers to the number of visitors visit the website and becomes the permanent consumer. The high conversion rate is the positive sign and boosts your sales. If your website can convert the user into buyer that means you are going right with the development and content of the site.
Tips: Make it more user and mobile friendly, split testing and email marketing are the ways to achieve high conversion rate.
  • Bounce Rate: It refers to the ratio of visitors who come to your site but leave it within few seconds without viewing more than one page. Opposite to conversion rate, a lower bounce rate is a good signal for the business. The motive of a webpage is to stick the customer the more it can. When viewers find your content helpful and engaging, only then they stay on the page. Loading speed, improper navigation are some of the reasons for high bounce rate.
Tip: Lower the bounce rate by linking content to related pages within your site.

Basic Duties of SEO (Search Engine Optimizer)

Search Engine Optimizer is the backbone of the high ranked website. Its role & responsibility include two-level optimization, landing page, content marketing, social media marketing, inbound marketing, generating organic traffic.SEO, the search engine optimizer, is the most significant strength of this digital world. If you are the one, looking for developing a website, then you must hire SEO. You can’t think of the survival of business until you avail the services of the prominent optimizer. It helps in making the site ranking high and valuable in the eyes of a search engine like Google, Bing, etc. Whether you have small business, large organization or just a startup, you must be aware of the duties of an optimizer
  • Two-Level Optimization: There are two types of optimizations, i.e., on-page and off-page. On-page refers to the techniques adopted directly on the web page to increase the ranking such as quality content, images, meta tags, internal links. Off-page is opposite and includes the efforts made outside the website to incase ranking like generating backlinks, giving guest posts. Both these levels are significant depending upon the nature of the site.Hp Sangha SEO Amritsar company expert in both modules se we are recommended to hp Sangha SEO Company for your SEO projects.
  • The decision about Landing Page: The decision regarding various elements of landing page such as title, domain name, sliders, content, etc. have to take by the search engine optimizer. He is the person who is fully aware of the positive and negatives all those elements. He is the best guide that which domain works well as per the working style of the company and related products. 
  • Strategies of Inbound Marketing: One of the primary duties of search engine optimizer is to follow the approach to increase the inbound marketing. It is the recent trend available in the digital marketing. These are: 
  1.   SMM: SocialMedia Marketing is all about building brand image globally by using social networking channels such as YouTube, Twitter, Facebook, Instagram, etc. 
  2.  Email Marketing: Another to get the products familiar to the audience is email marketing method by sending bulk email instantly.
  3. Advertising Campaigns: Google Adwords is another option to make adverting campaigns regarding a product.
  • Review Website: The role of SEO is not limited to the creating of the website. In fact, its function is border than that. He has to make all the reports about the strategies he made to increase the marketing. After preparing the reports, an in-depth analysis made on a regular basis and errors detect which are causing low traffic. Then these errors are removed and again analysis procedure takes place. 
  • Content Management: Content is a subpart of search engine optimization. Both are incomplete without each other. It is the optimizer that keeps a watch on regular updates relating to the content marketing releases by the Google time to time. He further instructs the web copywriter about the latest updates and develops content accordingly.  Software’s like grammar checker, keyword checker, plagiarism checker are also available with the optimizer. 
  • Organic Traffic: A better optimizer is that who focus on achieving the general traffic rather than paid one. The critical fact is that one must use white hat methods to generate the traffic. Otherwise, your website will be blacklist by the Google because using black hat methods are illegal.

How to Analyses the ROI of Website?

It’s a matter of fact to analyses the return on investment business is getting. It can be done at regular intervals but cannot ignore. Imag...