Search Engine Optimizer is the backbone of the high ranked website. Its role & responsibility include two-level optimization, landing page, content marketing, social media marketing, inbound marketing, generating organic traffic.SEO, the search engine optimizer, is the most significant strength of this digital world. If you are the one, looking for developing a website, then you must hire SEO. You can’t think of the survival of business until you avail the services of the prominent optimizer. It helps in making the site ranking high and valuable in the eyes of a search engine like Google, Bing, etc. Whether you have small business, large organization or just a startup, you must be aware of the duties of an optimizer
- Two-Level Optimization: There are two types of optimizations, i.e.,
on-page and off-page. On-page refers to the techniques adopted directly on the
web page to increase the ranking such as quality content, images, meta tags,
internal links. Off-page is opposite and includes the efforts made outside the
website to incase ranking like generating backlinks, giving guest posts. Both
these levels are significant depending upon the nature of the site.Hp Sangha SEO Amritsar company expert in both modules se we are recommended to hp Sangha SEO Company for your SEO projects.
- The decision about Landing Page: The decision regarding various elements of landing page such as title, domain name, sliders, content, etc. have to take by the search engine optimizer. He is the person who is fully aware of the positive and negatives all those elements. He is the best guide that which domain works well as per the working style of the company and related products.
- Strategies of Inbound Marketing: One of the primary duties of search engine optimizer is to follow the approach to increase the inbound marketing. It is the recent trend available in the digital marketing. These are:
- SMM: SocialMedia Marketing is all about building brand image globally by using social networking channels such as YouTube, Twitter, Facebook, Instagram, etc.
- Email Marketing: Another to get the products familiar to the audience is email marketing method by sending bulk email instantly.
- Advertising Campaigns: Google Adwords is another option to make adverting campaigns regarding a product.
- Review Website: The role of SEO is not limited to the creating of the website. In fact, its function is border than that. He has to make all the reports about the strategies he made to increase the marketing. After preparing the reports, an in-depth analysis made on a regular basis and errors detect which are causing low traffic. Then these errors are removed and again analysis procedure takes place.
- Content Management: Content is a subpart of search engine optimization. Both are incomplete without each other. It is the optimizer that keeps a watch on regular updates relating to the content marketing releases by the Google time to time. He further instructs the web copywriter about the latest updates and develops content accordingly. Software’s like grammar checker, keyword checker, plagiarism checker are also available with the optimizer.
- Organic Traffic: A better optimizer is that who focus on achieving the general traffic rather than paid one. The critical fact is that one must use white hat methods to generate the traffic. Otherwise, your website will be blacklist by the Google because using black hat methods are illegal.